New Packaging, Same Formula - Same ultra-hydrating formula you trust just with a new minimalist look and name. Sometimes the most luxurious thing you can do is strip away the excess. So we did just that, refining the name but not the formula.
Brightening Care & Lasting Hydration - Purple shampoo neutralizes brassiness for cooler, brighter blonde tones, while the hydrating conditioner restores essential moisture for soft, silky hair.
Gentle, Color-Safe Cleanse - Purple shampoo with blueberry and purple yam extracts gently removes buildup, neutralizes brassiness and refreshes blonde, platinum and silver tones for radiant clarity and protection.
Nourishing, Detangling Hydration - Conditioner with ginseng, white truffle, marula oil and rose water restores softness, boosts shine and tames frizz, finished with our uplifting Glacé Tropical Citrus scent.
Clean, Vegan & Safe for All Hair Types - Sulfate-free, paraben-free, protein-free, cruelty-free, DMDMh-free, phthalate-free and gluten-free. Safe for all hair types including color-treated hair and hair extensions.
Overview
Product Benefits : Neutralizes Brassiness, Locks in Moisture, Enhances Vibrancy, Supports Texture, Protects Extensions, Extends Hair Life
Neutralizes Brassiness, Locks in Moisture, Enhances Vibrancy, Supports Texture, Protects Extensions, Extends Hair Life
