BOLD PURPLE COLOR: Experience a vivid violet hair dye that delivers intense amethyst tones on dark hair and vibrant purple hues on light hair for a head-turning look.
EASY DIY APPLICATION: Achieve salon-quality results at home with our semi-permanent cream formula. Simple to apply for all hair types, from platinum to brunette.
HYDRATING CONDITIONING FORMULA: Deep conditioning ingredients nourish and moisturize hair, leaving it soft, shiny, and healthy after every color treatment.
BEST ON PRE-LIGHTENED HAIR: Get the most vibrant purple results on pre-lightened or blonde hair. Subtle, rich tones appear on darker bases for versatile styling.
GENTLE VEGAN INGREDIENTS: Free from ammonia, peroxide, and PPD. Cruelty-free and vegan formula is safe for frequent use and suitable for conscious consumers.
