Better Not Younger Wake Up Call Volumizing Biotin Shampoo 8.4 fl oz – Designed for Women Over 40 with Thinning Hair - Volumizes, Lifts & Nourishes - Sulfate Free, Color - Safe Shampoo for Fine Hair.
Volumizing and Moisturizing Shampoo: Our thickening shampoo helps fine, fragile hair look fuller and stronger. Designed for women over 40, it adds body, lift, and resilience without stripping natural oils. Clinically proven to reduce breakage by up to 98%*
Sulfate Free & Color-Safe Cleanse: Our sulfate free womens shampoo gently cleanses while protecting color and moisture balance. A lightweight formula that refreshes, hydrates, and leaves hair soft, shiny, and manageable.
Biotin + Botanical Blend for Strength: Powered by Biotin, Bamboo, Hops, and Sage Extract, this thickening shampoo reinforces strands, supports scalp balance, and improves density for healthier-looking, fuller hair.
Gentle Routine with Visible Results: Use our sulfate free shampoo for thinning hair 2–3 times per week. Pair with Wake Up Call Volumizing Conditioner for best results in volume, smoothness, and long-lasting body.
Better Not Younger Haircare for Every Stage: We believe hair deserves care that evolves with you. Our shampoo and conditioner bundle is crafted with volumizers and thickeners to support thinning hair, restoring fullness, softness, and shine. Clean, cruelty-free, and paraben-free —because strong, beautiful hair has no age limit.
